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Biography

Caroline Alves was born in a favela in Rio de Janeiro in the late 1990s. A hard environment, which welds together, and in which one must grow up quickly. In 2008 she and her mother came to Switzerland. When the only male role model in her life, her uncle, died, Caroline was 14 years old and it was to be the moment for her to take her first musical steps in his memory.

 

Caroline Alves reached for the guitar and taught herself music. She quickly discovered more and more passion for music and also started singing. Influenced by artists like Amy Winehouse, Erykah Badu and Massive Attack, Caroline developed her own unmistakably bittersweet musical style. For about a year she played on the streets and in small bars in various Swiss cities and started to increase her musical self-confidence and sharpen her skills.

 

For her debut EP “Unbound”, Caroline Alves worked with the Grammy Award winning musician Jeremy Mage. They managed to develop her own "signature sound". The sounds somewhere between electronically influenced pop, trip hop, lo-fi beats, R&B, jazz and soul are still not easy to put into a single genre specification. They surprise, they get right under your skin, they can let you dream, make you cry or make you dance wildly.

 

 

Who was this young singer who caused goose bumps with such a somber lightness? Negative White f.e. fittingly wrote: “An impressive voice - dark, mystical and alluring - that will leave you astonished.”

 

Caroline quickly aroused the interest of the scene. Two remixes with Dr. Mo (Lo & Leduc, Nemo and many more), a feature with Manillio and cooperations with the Jurassic rapper Sim's. In 2018 Caroline was nominated for the final of the Demotape Clinic at the m4music-Festival. Her songs "Unbound" and "Freedom" began to appear in the rotations of the most important Swiss radio stations like Couleur3, Option Musique and SRF. The EP also opened the doors for some bigger live concerts, such as Festi'Neuch, Gurtenfestival, Les Docks, Les Créatives Festival or La Rodia in France.

 

The single "Mamasaya" saw the light of day in 2019 and provided further airplay and a growing public awareness. With its bittersweet yet positive appeal, the single was also intended to show the way for Caroline's next big step: Her debut album.

With the Olten-based producer duo Stereotyp (Klischée, among others), Caroline Alves started to work on her debut album and to take up and refine her unique sound. In 2020 the first results of this new constellation were released: "Like a Stone" as a melancholic, dark electro-soul song in a jazzy garment and shortly after "Blank Page" in the form of a rather danceable but nevertheless profound single.

 

The quality of "Blank Page" also convinced the experts: In August, the track was promptly chosen by SRF3 as MX3 "One For All" and ran in heavy rotation in all 4 language regions of Switzerland. The single was played on SRF3, Couleur3, RTS Option Musique, La Première, Rete Tre, RTR and Radio Friboug, among others, and helped diligently to get Caroline Alves on the national music radar.

 

Now, after a long wait, the album "Moonlight" is finally in the starting blocks. Eight impressive and lovingly produced songs, which do not hide themselves also not from difficult topics. Self-doubt, escape, excesses, failed relationships and fear of loss - and yet there is always that hopeful, resonant note and an incredible strength that at first glance you wouldn't expect from this petite person.

 

Exactly this ambivalence is also perfectly expressed in the lead single "Sticks and Stones". On one hand, the song is an incredibly danceable track, which with its stirring rhythm goes straight to the legs. The lyrics are also uplifting and motivating - and yet they give you a hint that this is not just any wannabe pop star's cliche, but that a young artist is singing herself free from her demons.

 



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